WANT MORE SALES?
Let me build your
Buyer Persona Profile
for your small business
So you took the leap and started a small business... but now you’re stuck.
🚫 Maybe you’ve got no social media following.
🚫 Maybe you’ve got no sales.
Let’s get your momentum going again by outlining your Buyer Persona Profile so that you can speak to the customers who are right for YOU in the way that is right for THEM. 🚀
The best part?
When you know your ideal buyer, you never feel “salesy” - just helpful! 🙌
"The Buyer Persona Profile Melodie provided blew me away! It gave me HUUUGE confidence that I could create content that would appeal to my niche."
What is a Buyer Persona Profile?
Maybe you've heard of it in other terms - an ICA ("Ideal Customer Avatar" or "Ideal Client Avatar")?
It's a detailed description of your perfect buyer - from basic demographics to core problems, hidden psychological drivers, deepest desires, likely objections to your product, how they make their purchasing decisions, and more.
WAIT! Don't huge corporations spend $10K on info like this?
Yes. Yes, they do.
But we're the little guys. So let's stick together with "little guy" pricing, okay?
I won't tell if you don't. 😉
Why should you trust me to outline your Buyer Persona Profile for you?
So glad you're skeptical. Speaks well of your business savvy.
Let's lay those fears aside, though, shall we?
Hi 👋 I'm Melodie. A 9-year small business owner, who has started 3 successful businesses in 3 completely different niches.
I've made a study of what it takes to resonate with your target audience. I've also made a study of best practices with AI... and I've put my experience together with the power of AI, and built an amazing tool - an AI prompt that gives incredible results describing your ideal customer every time.
How does it help me?
When you have a detailed BPP - customized for you based on your specific target audience and the product or service you offer, then you know who you're talking to.
And when you know who you're talking to, your copy writes itself.
For example - you don't think twice about what to have a conversation about with your best friends, right? You know them so well - You know what's going on in their lives, what they're excited about, what's making them anxious - it's not hard to strike up a conversation that they're going to be interested in. And if you want to influence a decision they need to make, you know how to frame the options. (Say they want to go out to eat, but you don't... you could appeal to their greater desires, like saving money, eating healthier, being in a more intimate environment, eating sooner... whatever you know would entice them to change their mind. Your power to influence their decision comes because you know them really well. That, and they know, like, and trust you.)
A BPP helps you have that same kind of understanding of and influence over your target audience.
I use it in my own business as a marketing copywriter.
It's battle-tested and proven.
"My biz EXPLODED (I'm talking consistent $10K months) when I gave myself permission to stop feeling guilty about not having the time/energy/desire to setup the parts of my business that felt hard...
I LOVE paying Melodie because I know the money will come back ten fold.
Don't overthink it like I did for months... just hire her and watch your profits soar!"
-Allison W.
I use it in my copywriting work for clients who sell to varying demographics in a wide variety of industries.
It's how I created compelling content targeted at empty nesters, when I myself am still a mother of elementary school aged kiddos.
It's how I helped a small biz owner confidently create her messaging about dog dental health.
It's how I created a sales funnel and email campaign for a client targeting 30-somethings in the beauty niche. And now she has consistent $10K-20K months.
Want in?
I don't share my AI prompt. That'd put me out of business.
But I do share the hard work I've put in to making sure it gives you an amazing result.
So, what do I need from you?
Just a description of your target market and product or service.
I can have your freshly-minted Buyer Persona Profile to you by tomorrow!